Category Archives: Arts and Culture

Art Aia- Creatives / In / Residence is also a News Publisher at Google News with a general interest on Arts & Culture, Sustainability and Eco- therapy.

A Start-Up Company in Berlin, Art Aia-ValueYourSelf, reveals the main benefits of Online Visibility.

In Today’s modern digital environment the web has become the first place where people are looking to find out information. The first introduction to an individual, a company or even a product is based on its appearance online.

For this reason, it is fundamental to be aware of the importance of online presence.

According to Giovanni Morassutti, Italian actor and founder of Art Aia – ValueYourSelf, any kind of professional individual or company should be aware of the importance of their online presence and how optimizing it can make a difference in the market.


Many people don’t take advantage of the possibility to enhance their visibility on Google, says Morassutti, for example, having an automatically generated Google Knowledge Graph would enhance the search engine’s results and even if eventually it is up to Google algorithms to generate the graph there are ways to trigger this process.


Art Aia – ValueYourSelf is committed to increasing the visibility of its clients by writing fresh content that can rank desired queries, articles on Wikipedia respecting guidelines, add information into platforms and social networks, get interviews on Google News and SEO among other services.

Here some of the main benefits of Online Visibility according to Berlin Start-up company Art Aia – ValueYourSelf :

– Remember who you are and what you have done by expressing your accomplishments and values online.

– Take back and increase your online reputation.

– Search engines will find your online properties (website, social media, platforms profiles) and rank your keywords high in search results.

– Google News will include articles about you, your company and your products so lots and lots of people will read your stories.

– Our Team will monitor your presence and protect your sensitive personal data so don´t worry.

– Optimizing your online presence will lead to increase followers, engagement, impressions, and site traffic.

– If the algorithm will generate a Google Knowledge graph it will impress people who look your name up on Google.

– You will probably get more career opportunities since 75% of employers will search your name online before hiring you.

– For organizations and products, it will possibly increase sales since lots of people are buying online.

Learn more about Online Presence :

On their website contact page, you can have your online presence checked for free.

More information at this link:

About Art Aia – ValueYourSelf

Art Aia -ValueYourSelf is an online presence management company for individuals and organizations that offers services to build a personal brand reflecting values, talents and positive actions.

The company was founded in March 2020 in Berlin and it has already acquired some clients including some of the biggest names in the entertainment business that are using their services to boost their online presence.

Art Aia – ValueYourSelf
Türkenstraße 19, 13349 Berlin (DE)
Phone: +49 15218465093
Email :
Web :

Article from Issuewire

Art Aia – ValueYourSelf. An online visibility management company for creatives.

Many people don’t take advantage of the possibility to enhance their presence on Google . Most of the people thinks that Knowledge panels are automatically generated. This is true to a certain extent. Knowledge panels are triggered with information that comes from various sources but it is also possible to contribute in this process , you just need to delegate us to be your online presence managers and you can be verified.
Creative people as well as organizations needs to present themselves at their best and today the web is the first resource where people look at to find out more about the person and its career.We at Art Aia -ValueYourSelf can help to make sure your online presence at its best . We can write an article on Wikipedia respecting their guidelines , add your information into the right platforms and social networks , write fresh content that can rank your query, get you some interviews and much more. We don’t sell followers or likes but we work on creating your online persona based on your values and we make sure that Google returns that information.

How Art Aia -ValueYourSelf can value your online presence?

Goal: Increase visibility through content creation, online property optimization, Wikimedia projects and social media management.

Defining your values and how would you like to express yourself online: We would discuss with you your main values as an artist and organization by asking you what would you like to express about yourself on the web. We will audit your online properties to check your online presence and we will make a plan to reinforce and built your personal image online.
Create & Optimize online Properties: We can help you to make sure search engines are finding your online properties (website, social media, etc). We will optimize them for your target keyword so that google can rank them high in search results. We will also create additional profiles with your updated biography so that google can crawl fresh content.
Google My Business Optimization: We will create and optimize your Google My Business panel by adding useful information, images and posts.
Generate a Google Knowledge Graph : We can create a KG and as your official managers we will suggest Google adding more information to your panel. References suggestions have a better chance to appear on the KG.

View Post

Social Media Management: We will update your social media profiles keeping these active by sharing your written content on a weekly basis.
Content Creation: We will maintain authority on your properties by posting each month news and content with the specific goal of increasing visibility among your target audience.We will also write blog posts each month focusing on your activities.
Google News: We will create posts with updated information that will be visible on Google News @ News-Art Aia -Creatives / In / Residence   

Original article at openPR

Art Aia and Uronto Artist Community. An Art Exchange Program Like Never Before

Art Aia – Creatives / In / Residence collaborates with Artist-Led Open Collective Uronto Artist Community affiliated with Art Initiative Bangladesh-AIB. Its founder Giovanni Morassutti has been part of the selection board along with independent curator Sadya Mizan and he has co-curated the 8th and 9th Episode of the Uronto Residential Art Exchange Program. “It was a long journey by bus and when we reached the destination, it was dark all around. She came with a torch with two other young men after a while to show us the way to a small house located next to a huge pond which is going to be our residence for the next two weeks. We are here to trace the history of an unknown palace of Naogaon District. I had goose bumps in that winter evening, not because of the mist all around but owing to the thrill that was in store for us.” This is how one of the participants from the residency program shared the experience of going to a remote area with a view to exploring a 200-year-old palace (Rajbari).

Dubolhati Rajbari located in Naogaon, Bangladesh

URONTO Artist Community has been doing the job of conserving age-old heritage for a long time. They reconnect with the lost memories of forgotten places through inter-disciplinary contemporary artistic interventions. They create opportunities to share the joy of connecting to cultural histories through empowering current generations with knowledge. The ‘URONTO Residential Art Exchange Program’ is one of the major yearly initiatives they have been organizing since 2012.
For many people heritage conservation is a western approach that is limited to collecting and showcasing age-old materials in a museum. But this residency program is a unique idea for heritage conservation that came from a very young girl. While asked about the journey Sadya Mizan, the founder and director of URONTO Artists Community, said, “I visited my grandparents’ residence located in the Baul capital Kushtia for the first time when I was a student. Standing inside the house I visualized everything that I have heard during my childhood. All of a sudden I realized how art can be a strong tool for alternative conservation.” Her desire to do something noble brought in URONTO, an art exchange program that collaborates with researchers, activists, painters, sculptors, installation artists, visual artists, performance artists, photographers, musicians, sound artists, craftsmen, textile designers, writers and historians or simply anyone who connects to old architectures and can showcase their time spent there in a creative way. URONTO’s activities not only provide much-needed opportunities for Bangladeshi artists to expand their arena and collaborate with international artists, but through each residency program they create a body of alternative documentation about the history of the selected sites.
The 8th and 9th episode of the residency program was held recently at Dubolhati Rajbari located in Naogaon. This year the episodes were co-curated by Sadya Mizan and Giovanni Morassutti (Germany). Around 30 multidisciplinary artists came from 10 different countries to explore this little-known zaminder bari. The artists had their own medium to form ideas about the buildings by working on the history, differences between past and present state and other aesthetical views.
Read the full article on Daily Sun


Giovanni Morassutti is an Italian actor and theatre director graduated from the Centro Sperimentale di Cinematografia. He currently lives in Berlin, Germany where he also manages Art Aia – La Dolce Berlin, a project space that hosts artists from all over the world, giving them an opportunity to showcase their work. He is also the founder of Art Aia – Creatives / In / Residence which is an art residency located in the countryside of northern of Italy that offers space to artists to develop their creative process within a natural setting.

Hi Giovanni , can you please tell us what is the cross-disciplinary artist residency program that you offer at Art Aia – Creatives / In / Residence ?
Every summer, Art Aia – Creatives / In / Residence, offers a cross-disciplinary Artist in Residence program open to international artists that culminates with an exhibiting event which is generally open to the local public.
What are your focuses as a cultural entrepreneur ?
During a broadcast interview few years ago I used this metaphor to describe my philosophy of life: “A great many drops of water will create a creek,” by which I mean that we must collaborate to make change. In my realm, I’m trying to use art practices to promote sustainability. My art residency in Italy is developing programs in order to raise audience consciousness about topics like global warming and climate change.

Art Aia -Creatives / In / Residence
Residency in sustainable practices

Please tell us about your international collaborations
Since 2018, Art Aia – Creatives / In / Residence collaborates with the Arts Territory Exchange in the Residency in Sustainable Practice which is an off-shoot programme that has been formed in collaboration with the Centre for Sustainable Practice in the Arts (CSPA). Two artists per year have the opportunity to develop their practices in relation to ideas of ecology and sustainability by attending a one week residency at the Italian art center.
Here is an extract from the CSPA report:
Art Aia Creatives / In / Residence in Friuli provided an interesting backdrop through which to engage with ideas of sustainability extending beyond the materiality of the art world, the artists were able to visit vineyards and factories and discuss the crossovers of culture and sustainable agriculture with their host Giovanni Morassutti. Giovanni says his Art Aia residency space has its interests in ‘Creating the kind of connections between people that lead to collective civic action, political expression, community dialogue, shared cultural experiences.

And what about your partnership with Sadya Mizan, founder of URONTO ARTIST COMMUNITY in Bangladesh ?
Basically Art Aia – Creatives / In / Residence collaborates with Artist-Led Open Collective Uronto Artist Community affiliated with Art Initiative Bangladesh-AIB and I have been part of the selection board along with independent curator Sadya Mizan. I have co-curated the 8th and 9th Episode of the Uronto Residential Art Exchange Program.

Dubolhati Rajbari located in Naogaon, Bangladesh

Full article on AIR

Nicole Kehrberger. Masterclass by award-winning actress. April 13-24. Berlin

Nicole Kehrberger is a German award-winning actress, aerial artist acrobat, performer, voice actor and acting teacher based in Berlin. During her career she has worked with several theatre directors from all over the world such as Antonio Latella, Joss Houben, Stefane Lebard, Wolfram Hundhammer, Naruna Kaplan de Macedo, John Mc Mullin,Jean Martin Moncéro, Peter Key, Cédric Behrel among others. In 2005 she also co-produced the UBU prize award-winning theatre production of the “Study on Medea” directed by Antonio Latella and won several awards.Nicole Keherberger total theatre international

Nicole Kehrberger has a long lasting experience on international stages and parallel to her career as a performer she is also a master teacher.

Since 1995 she has lead workshops on acrobatics and dance all over the world and from year 2000 she also started teaching acting to students from the US, Greece, Switzerland, Austria, France, Italy, Belgium, Netherlands, England, Israel, Argentina, Mexico, Australia and Germany. In 2005 she founded the theater association Totales Theater International together with artists from different artistic and national backgrounds.

In 2011 she founded her own school (International Theater Summer School) and created “The Barfuss Theater”, a theatre and performance space that she runs together with her partner Italian actor Michele Andrei.

International Theatre Summer School

Over the past 13 years she has also worked as master teacher at the Ecole Philippe Gaulier, where she had taught acting, acrobatics, dance, vocal and movement.

Nicole Kehrberger and Philippe Gaulier
Nicole Kehrberger and Philippe Gaulier teaching

In 2020 she will be teaching in Berlin one masterclass open to a maximum of 12 participants focusing on discovering each individual inner Clown .

Nicole Kehrberger
Nicole Kehrberger

“For me, every kind of existence in front of an audience begins with the body. Here I am with my whole body and mind!”  says Nicole Kehrberger that will begin her classes with intensive movement training integrating elements of acrobatics (working with the personal needs and limits of each individual), awareness, energetic dance, stretching and relaxation exercises taken from Yoga, Pilates, Shiatsu and Feldenkrais. The Masterclass will focus on discovering the sense of ridiculousness which gives tremendous freedom, ease and success on stage as well as in life. Participants will use their own personal and wonderful silliness and stupidity to be irresistibly funny. As a matter of fact everybody has his own, very personal clown which is not easy to discover. Participants will meet their inner idiot which will give them immense joy as Ms Kehrberger says : “A certain kind of human-hearted stupidity is a wonderful quality, it is a gift that is given to us by nature”.

Click on the logo below for more info about the Masterclass.

Logo International theatre summer scholl


The Inescapability of You. A photography exhibition by Shir Zilber and Ted Titus-Berlin.

The Inescapability of You. A photography exhibition by Shir Zilber and Ted Titus

shir 2


The Inescapability of You is a photography exhibition which centers on the inability of humanity to exist without each other for better or worse.

Contrasting Shir Zilber’s deeply personal work focusing on the pain that can come from connection with Ted Titus’s highly stylized work centering on the individuals inevitable trading of personal agency for connection, this show delves into our place with one another.

Opening : February 7th / 18.30 – 23.00

Saturday February 8th / 14.00 – 21.00

Sunday February 9th / 16.00 – 22.00

Art Aia – La Dolce Berlin

Turkenstrasse 19 , Wedding

U6 : Seestrasse or Reherge

The artists

Shir  Zilberstein


Israeli artist Shir  Zilberstein works within the connection of the individual to the inter-personal. How do we, through our own free will, trade freedom to the individual for the language of pleasure and pain. What are willing to trade in the tolls of negative for the affirmation of the positive? Further more what Is our common breaking point in which our own personal sense of self brings us back to hold us as an individual who can walk away from our societal connection?

Ted Titus

Californian artist Ted Titus delves headfirst into the inescapability of the other. That by the very act of our existence we are stuck in the connection that we in a way owe to our fellow being. What is the place of our agency when we feel need for validation and conflict within each other? This is work to fight for the value of the individual against our own natural inclinations.


How to Turn Your Apartment into an Art Gallery?

Big cities’ low rentals and hip arts scenes are threatened by the constant rising prices of real estate properties and apartments rent which makes it harder for artists and art spaces to survive. This phenomenon has enticed some creatives to make use of living space to host art shows and exhibitions. These alternative spaces represent a possibility to engage with art and artists outside of the making money art world and to witness a more familiar and intimate cultural experience.

We like to ask Giovanni Morassutti, Italian actor and founder of project Art Aia, who turned his apartment into an art residency and pop up gallery that hosts artists from all over the world and allows them to showcase their work in the city of Berlin


Hi Giovanni. Can you please describe Art Aia-La Dolce Berlin?

Art Aia – La Dolce Berlin is located in the site of an old Späti in the Turkish area of Wedding. The venue has an exhibiting room with a shop window and a guest room to accommodate the visiting artist while working on opening their art shows. Within the structure, there is also a bathroom, an extra sleeping room, and a kitchen. It is also the place where I live together with my partner Francesca Tasini. Since we are both into the film industry it is also an independent film production company currently specializing in documentaries and low-end narratives with themes including nature, creativity, art and gender equality.

Could you tell us what are the steps to turn an apartment or a house into a project space, art gallery or an art residency? 

First, you have to find a place that can be appropriate for such a thing. I don’t necessarily mean a white cube kind of space but you need at least a spacious room where to install the art pieces making sure that the people can look at them clearly when they come to the exhibition.

Then you want to create a website and possibly a facebook page and making sure the space is visible online.

For instance, on our website, there is a contact form where artists can apply.

Also posting open calls on the right online platforms is a good way to engage with artists. Once you start receiving applications you look at the work and if you think it is good you start to organize the exhibition. You nail down dates and then you start to promote the event. You can have a mailing list and spread the news on social networks.

Eventually, on-site, you install the show together with the artists by fulfilling their needs making sure they are not too demanding.

I would also recommend finding a good wine partner to provide exclusives refreshments at your events.

Can you tell us what triggered this idea? 

That happened in my early twenties when at my family country house in Northern Italy I had a vision of the place full of artists working on their craft. I created an art residency which is still active during the summer. It is called Art Aia – Creatives / In / Residence. I started to invite, collectives and teaching artists like American drama teacher John Strasberg and photographer Mustafa Sabbagh to held masterclasses. I have noticed that there was some sort of ease that inspired the creative process… When I moved to Berlin in 2016 I decided to do something similar but in the city.

What is the best side of this project? 

Having a project space into your apartment or house saves money and gives you the freedom to put on shows and events which are not necessarily commercially oriented. Also meeting and sharing the artistic experience with other artists coming from all over the world together with the Berlin audience represents a real cultural enrichment and creates a spontaneous circuit of people and a sense of community.

Purpose of art

Art has had a great number of different functions throughout its history, making its purpose difficult to abstract or quantify to any single concept. This does not imply that the purpose of Art is “vague”, but that it has had many unique, different reasons for being created. Some of these functions of Art are provided in the following outline. The different purposes of art may be grouped according to those that are non-motivated, and those that are motivated (Lévi-Strauss).


Non-motivated functions

The non-motivated purposes of art are those that are integral to being human, transcend the individual, or do not fulfill a specific external purpose. In this sense, Art, as creativity, is something humans must do by their very nature (i.e., no other species creates art), and is therefore beyond utility.

  1. Basic human instinct for harmony, balance, rhythm. Art at this level is not an action or an object, but an internal appreciation of balance and harmony (beauty), and therefore an aspect of being human beyond utility.

    Imitation, then, is one instinct of our nature. Next, there is the instinct for ‘harmony’ and rhythm, meters being manifestly sections of rhythm. Persons, therefore, starting with this natural gift developed by degrees their special aptitudes, till their rude improvisations gave birth to Poetry. – Aristotle

  2. Experience of the mysterious. Art provides a way to experience one’s self in relation to the universe. This experience may often come unmotivated, as one appreciates art, music or poetry.

    The most beautiful thing we can experience is the mysterious. It is the source of all true art and science. – Albert Einstein

  3. Expression of the imagination. Art provides a means to express the imagination in non-grammatic ways that are not tied to the formality of spoken or written language. Unlike words, which come in sequences and each of which have a definite meaning, art provides a range of forms, symbols and ideas with meanings that are malleable.

    Jupiter’s eagle [as an example of art] is not, like logical (aesthetic) attributes of an object, the concept of the sublimity and majesty of creation, but rather something else—something that gives the imagination an incentive to spread its flight over a whole host of kindred representations that provoke more thought than admits of expression in a concept determined by words. They furnish an aesthetic idea, which serves the above rational idea as a substitute for logical presentation, but with the proper function, however, of animating the mind by opening out for it a prospect into a field of kindred representations stretching beyond its ken. – Immanuel Kant

  4. Ritualistic and symbolic functions. In many cultures, art is used in rituals, performances and dances as a decoration or symbol. While these often have no specific utilitarian (motivated) purpose, anthropologists know that they often serve a purpose at the level of meaning within a particular culture. This meaning is not furnished by any one individual, but is often the result of many generations of change, and of a cosmological relationship within the culture.

    Most scholars who deal with rock paintings or objects recovered from prehistoric contexts that cannot be explained in utilitarian terms and are thus categorized as decorative, ritual or symbolic, are aware of the trap posed by the term ‘art’. – Silva Tomaskova

Motivated functions

Motivated purposes of art refer to intentional, conscious actions on the part of the artists or creator. These may be to bring about political change, to comment on an aspect of society, to convey a specific emotion or mood, to address personal psychology, to illustrate another discipline, to (with commercial arts) sell a product, or simply as a form of communication.

  1. Communication. Art, at its simplest, is a form of communication. As most forms of communication have an intent or goal directed toward another individual, this is a motivated purpose. Illustrative arts, such as scientific illustration, are a form of art as communication. Maps are another example. However, the content need not be scientific. Emotions, moods and feelings are also communicated through art.

    [Art is a set of] artefacts or images with symbolic meanings as a means of communication. – Steve Mithen

  2. Art as entertainment. Art may seek to bring about a particular emotion or mood, for the purpose of relaxing or entertaining the viewer. This is often the function of the art industries of Motion Pictures and Video Games.
  3. The Avant-Garde. Art for political change. One of the defining functions of early 20th-century art has been to use visual images to bring about political change. Art movements that had this goal—Dadaism, Surrealism, Russian constructivism, and Abstract Expressionism, among others—are collectively referred to as the avant-garde arts.

    By contrast, the realistic attitude, inspired by positivism, from Saint Thomas Aquinas to Anatole France, clearly seems to me to be hostile to any intellectual or moral advancement. I loathe it, for it is made up of mediocrity, hate, and dull conceit. It is this attitude which today gives birth to these ridiculous books, these insulting plays. It constantly feeds on and derives strength from the newspapers and stultifies both science and art by assiduously flattering the lowest of tastes; clarity bordering on stupidity, a dog’s life. – André Breton (Surrealism)

  4. Art as a “free zone”, removed from the action of the social censure. Unlike the avant-garde movements, which wanted to erase cultural differences in order to produce new universal values, contemporary art has enhanced its tolerance towards cultural differences as well as its critical and liberating functions (social inquiry, activism, subversion, deconstruction …), becoming a more open place for research and experimentation.
  5. Art for social inquiry, subversion and/or anarchy. While similar to art for political change, subversive or deconstructivist art may seek to question aspects of society without any specific political goal. In this case, the function of art may be simply to criticize some aspect of society.

  1. Spray-paint graffiti on a wall in Rome

    Graffiti art and other types of street art are graphics and images that are spray-painted or stencilled on publicly viewable walls, buildings, buses, trains, and bridges, usually without permission. Certain art forms, such as graffiti, may also be illegal when they break laws (in this case vandalism).

  2. Art for social causes. Art can be used to raise awareness for a large variety of causes. A number of art activities were aimed at raising awareness of autism, cancer,human trafficking, and a variety of other topics, such as ocean conservation, human rights in Darfur, murdered and missing Aboriginal women, elder abuse, and pollution. Trashion, using trash to make fashion, practiced by artists such as Marina DeBris is one example of using art to raise awareness about pollution.
  3. Art for psychological and healing purposes. Art is also used by art therapists, psychotherapists and clinical psychologists as art therapy. The Diagnostic Drawing Series, for example, is used to determine the personality and emotional functioning of a patient. The end product is not the principal goal in this case, but rather a process of healing, through creative acts, is sought. The resultant piece of artwork may also offer insight into the troubles experienced by the subject and may suggest suitable approaches to be used in more conventional forms of psychiatric therapy.
  4. Art for propaganda, or commercialism. Art is often utilized as a form of propaganda, and thus can be used to subtly influence popular conceptions or mood. In a similar way, art that tries to sell a product also influences mood and emotion. In both cases, the purpose of art here is to subtly manipulate the viewer into a particular emotional or psychological response toward a particular idea or object.
  5. Art as a fitness indicator. It has been argued that the ability of the human brain by far exceeds what was needed for survival in the ancestral environment. One evolutionary psychology explanation for this is that the human brain and associated traits (such as artistic ability and creativity) are the human equivalent of the peacock’s tail. The purpose of the male peacock’s extravagant tail has been argued to be to attract females (see also Fisherian runaway and handicap principle). According to this theory superior execution of art was evolutionarily important because it attracted mates.

The functions of art described above are not mutually exclusive, as many of them may overlap. For example, art for the purpose of entertainment may also seek to sell a product, i.e. the movie or video game.

From Wikipedia

“The art of remembering” A unique residency opportunity.

Naples, Italy: April 20, 2020

“the rabbit hole” collective presents “the art of remembering” ; in its first global residency program in collaboration with Fondazione Morra, Naples.


7 applicants will be selected to spend 14 days at the artist residence of Fondazione Morra and Museum Hermann Nitsch, in the heart of Naples, exploring “the art of remembering.”

We are particularly interested in those applicants with a keen interest in voyaging, journeys, ports and waterways; as well as in ancient symbols, scripts and codes through mediums such as poetry, theatre, sound, mathematics and performance to apply.

Artists will have the chance to explore the subject on their own, in a contemplative and inspiring environment, as well as collaborate and celebrate a meeting of the minds.

As part of the program, artists will get to know Naples’ creative scenes – curated by Fondazione Morra, encounter some of the city’s personalities, and immerse in the waves of the city and the surrounding seas.

This residency program is set up as a mystical inquisition so we invite the curious-minded who have a particular interest in the sublime, discovering new awake spaces, and capturing the mysterious and magical white feather to apply.

More info on The Rabbit Hole 


Escursioni consapevoli

WhatsApp Image 2021-05-03 at 10.46.43

Partire, restare, migrare, tornare.
Lasciare traccia del passaggio sulla terra o essere parte di uno stormo che forma disegni mutevoli nel cielo.

Sentieri offre immersioni nella natura, escursioni di uno o più giorni dove esplorare sensazioni ed emozioni in movimento.
Tornare all’origine, al giardino primordiale per ristabilire quel “deficit di natura” che negli ultimi secoli ha causato condizioni di stress e squilibri.

La pratica stimola l’attenzione intuitiva attraverso il contatto con paesaggi interni ed esterni, mappando aree sconosciute, geografie della mente e dell’anima.

Il camminare, come una tessitura, unisce percettivamente ogni meravigliosa manifestazione della natura.
Boschi e rocce, alberi maestri e sorgenti, scogliere e ampie distese di mare, abbracciando luoghi e abitando silenzi che cambiano ad ogni passo e ad ogni sosta.

L’uomo è natura!